What are Behavioural Nudges?
A nudge is a way of subtly influencing others’ behaviours in predictable ways. Understanding the art and science of effective nudges can help your organisation to:
Boost sales and
Decrease wasted time
Behavioural Science, which underpins effective nudges, is the study of how our cognitive processes determine our behaviour, including how we interact with each other and the world around us. Research tells us that our cognitive processes are biased, but these biases cause us to interact with the world in some predictable ways. To reliably and strongly nudge the way people make decisions and behave, you need an understanding of these cognitive biases and how the brain works.
Our Behavioural Nudges Workshop
This workshop breaks down the complex empirical and theoretical behavioural and neuroscience research to make information about why people behave the way they do accessible, practical, and relevant to you and your organisation.
In our Behavioural Nudges Workshop, you’ll learn about the fundamentals of behavioural science and the core skills required to apply behavioural nudges in your own organisation. You’ll also get hands-on experience using our custom-made Design for the Brain cards (a collection of 40 of the strongest and most applicable findings from behavioural science and behavioural economics) to see how nudges can powerfully change your organisation.
Unlike other workshops on the market, our workshop is based only on demonstrable and evidence-based principles backed by a world leading university, the University of New South Wales with 100s of peer-reviewed publications. Furthermore, our team is made up of both academics–who understand what true rigorous measurement is, and experienced industry leaders–who understand the realities and necessary practicalities of business. Our workshop is available in both standard and bespoke formats ranging from 3-5 hours. Bringing together the best of academia and industry, we provide you with accessible, practical, and relevant insights.
Understanding and harnessing humans’ predictable irrationality is key to your organisation’s ongoing success as we head into the 4th Industrial Revolution. Organisations, researchers and governments around the world are demonstrating that nudges really work. Don’t get left behind!
Start a conversation with us to see how you can start harnessing the power of effective behavioural nudges in your organisation today.
Start Nudging Better Behaviours in Your Organisation with our Behavioural Nudges Workshop.
To learn how to use small, evidence-based changes to improve safety, increase productivity, and reduce costs in your organisation, get in touch!